From Executive Books Summaries

http://www.summary.com/cgi-bin/Soundview.storefront/478f4271002b7a0f2717ac100b10062e/Catalog/1836

Drawing on real-life stories from the world’s most prominent companies, The Soul of the Corporation shows how identity can be an extraordinarily valuable asset — and how, if not managed properly, it can become a huge liability. Discover how your firm’s identity is related to — and different from — its organizational culture, brand positioning and reputation. Learn how to manage the unconscious shared beliefs that give your organization coherence. See what you'll learn in this summary